We all know about the terrible “brutality” of the arctic seal hunt — or do we? Turns out there’s more to this story: families that need to be fed, a hunting practice that began centuries ago and a tradition central to the economy and food security of Inuit communities in the Canadian Arctic. Angry Inuk is a story that’s over 4,000 years old. The seal hunt is not exactly a laughing matter, but humour and technical savvy go a long way to debunk certain claims. Wryly tackling both misinformation and aggressive appeals to emotion, Inuk filmmaker Arnaquq-Baril equips herself and her community with the powers of social media — and yes, #sealfies — to reframe a controversial topic as a cultural issue in this 2016 Audience Award-winning Hot Docs hit.