Who We Are
What We Do
Why We Do What We Do

    REEL CANADA: Uniting Our Nation Through Film.

    REEL CANADA is a non-profit organization that celebrates Canada through film. Canadian films are the stories we tell about ourselves – they open the door to so many conversations about place, nation, identity, and what it means to be Canadian. REEL CANADA promotes the power and diversity of Canadian film and encourages this on-going conversation through three core programs: Our Films in Our Schools, Welcome to Canada, and National Canadian Film Day. Through these programs, REEL CANADA increases audiences for our films, encourages dialogue and, most crucially, provides an opportunity to enjoy our great nation through the wonderful stories we tell. By celebrating Canadian cinematic storytelling we can build a stronger and prouder Canada.


    Our Three Core Programs

    REEL Canada’s three core programs work to unite Canadians through film and begin a larger conversation about identity and nationhood. Our three core programs are:

    Our Films in our Schools – We help teachers and students across Canada organize festivals of Canadian film in their schools, and integrate Canadian film into the classroom. Students learn about Canadian culture and explore issues surrounding identity and nationhood.

    Welcome to Canada – We introduce new Canadians to Canadian film and culture through festival events designed specifically for English language learners of all ages.

    National Canadian Film Day – We host a national day celebrating the amazing wealth, diversity and creativity of Canadian cinema. NCFD is annual one-day event that brings together Canadians across the country to watch Canadian film and learn more, through screenings, discussions, and appreciation events.


    Canadians Love Canadian Film

    We believe – and our audiences confirm – that Canadians really do enjoy watching Canadian films, even though they are often difficult to find in the commercial marketplace. We bring Canadian films directly to people of all ages. Here’s what one Adult ESL learner, from Korea, wrote about her REEL CANADA experience:

    “I think the film unite people as Canadian [sic]. We had same feeling while we were watching the movie though we all come from different countries.”

    We agree. Canadian stories truly do have the power to unite us as a nation. Watching Canadian movies is a great way to celebrate our country.


    Thirteen Years Strong

    REEL CANADA was founded in 2005 by Sharon Corder and Jack Blum, along with educational advisors and members of our national film and television industry. The goal was to introduce Canadian film to students, through screenings in high schools and associated educational resources. We started as a pilot program in six Toronto high schools.

    Eventually we expanded this program to include ESL classes and events directed at new Canadians.

    In 2014, we organized and presented the first National Canadian Film Day (NCFD), a day-long celebration of the best in Canadian film.

    Since 2005 we have held over 1,200 Screenings for over 400,000 individuals across Canada. In 2014, our inaugural NCFD event saw 70 screenings and presentations across all provinces, garnered over 100 media placements and got official recognition from the House of Commons.

    Now in our thirteenth season, REEL CANADA continues to grow. A special thanks goes out to our board and advisory committee, our sponsors, public and private, and the enthusiasm of the actors and filmmakers whose participation makes the events exciting and meaningful. Finally, a big thank you to our audiences whose excitement and sense of discovery is what drives all our work.


Executive Director:
Jack Blum
Artistic Director:
Sharon Corder
Festivals Manager:
Jenna Hijazi
Administrative  Director:
Deanna Wong
Administrative and Programming Manager (on leave):
Alison Zemell
Marketing and Communications Director (on leave):
Cara McCutcheon
Administrative  Manager:
Julia Zingel
Dianne Schwalm, Consultant
Tamar Huberman, Associate
Technical  Director:
Mark Meeks
Festivals Coordinator:
Safia Abdigir
Festivals Coordinator:
Jessica Gaba
Data Coordinator:
Sean Thornber
Educational Resources Coordinator and Copywriter:
Joshua Bertram
Communications & Marketing Intern:
Steven Webb
Educational Resources Coordinator Emeritus:
Richard Park
Connected Classrooms:
Anita Townsend
Special Projects:
Angie Gei
Deborah Grover
Ravi Srinivasan
Regional Representatives:
Alberta – Tuled Giovanazzi
Atlantic – Patrick MacNeil
British Columbia – Sue Biely, Brie Koniczek
Manitoba – Terri Cherniack
Quebec – Wendy Singer
Creative  Consultant:
Katarina Gligorijevic
Indigenous Film Programme Manager:
Ariel Smith
Programming  Consultant:
Martin Bilodeau
Programmer Emeritus:
Marc Glassman
Graphic Designer:
Chantal Speirs
Video Editor:
Jack Feore
Hélène Joly
National  Honourary Patron:
The Right Honourable Adrienne Clarkson
Founding Patron:
David Miller, 63rd Mayor of Toronto

REEL CANADA artistic director Sharon Corder, actor Vinay Virmani, executive director Jack Blum, and board member Atom Egoyan.


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